Pastry & Bakery Consultant for the GCC
ChefM Consultancy partners with F&B brands across UAE, Saudi Arabia and Oman to build, launch and scale premium bakery concepts — from menu to kitchen to team.
UAE · KSA · Oman
Seasonal menus, signature pastry lines, and product pricing strategy built for the GCC palate and market margin requirements.
Learn MoreProduction-ready layouts
Full floor plan and equipment specification for bakery production facilities — from chocolate rooms to cold storage — designed for efficiency and compliance.
Learn MoreOn-site · Multilingual
Hands-on training programmes for pastry and bakery teams, covering technique, hygiene standards, and production consistency — delivered in English and Arabic.
Learn MoreScale your brand across GCC
Recipe standardisation, operations manuals, supplier frameworks and brand guidelines so your bakery concept can open consistently across multiple locations.
Learn MoreDay 1 ready
Full pre-opening support including six-phase launch structure, soft opening management, and post-launch performance review to ensure your bakery opens right the first time.
Learn MoreA new brand, a new room, a new product. We build the concept from a blank page — idea, story, menu architecture, and the operating model behind it.
On-site leadership from kitchen build to opening night. Equipment, suppliers, HACCP, soft launch — and the first ninety days of service.
Identity systems built for hospitality — a wordmark that survives signage, a palette that survives photography, a tone of voice that survives the menu.
Retail and to-go packaging that protects the product on the journey home and looks like it was meant to be photographed.
We find the head pastry chef, build the brigade around them, and run hands-on masterclasses until the standard sticks.
Turning a single kitchen into a system that can be replicated — in another city, in another country, without losing what made it work.
Portfolio · Selected Work
A short index of work shipped in the last twenty-four months — boutique patisserie, hotel pastry programs, bakery openings, and a residency or two.
Muscat·2022
A contemporary patisserie boutique in Muscat pairing refined pastry craft with a modern café experience. Luxury hospitality codes, artisanal technique, and considered design come together in a space built equally around taste and atmosphere.
Riyadh·2026
A ground-up patisserie concept developed for the Saudi market, positioned at the intersection of luxury hospitality and artisanal pastry.
Muscat·2022
A pastry and viennoiserie programme developed for Kempinski Hotel Muscat, designed to meet the standards of a five-star resort setting. The brief spanned breakfast service, afternoon tea, and signature desserts — each built around refined technique, seasonal ingredient work, and a presentation language consistent with the property's luxury positioning.
Muscat·2021
A pastry and dessert consultancy for July7 in Muscat, developing a menu built around the crêpe as a contemporary dessert format. The work covered recipe development, batter and filling systems, and presentation standards — translating a casual category into something more considered without losing its everyday appeal.
The Work · Our Creations
Signatures developed across hotels, boutiques, and openings — pastry, viennoiserie, plated desserts, and showpieces.
Savarin
Viennoiserie
Macaron
Macaron
Choux
Showpiece
Patisserie
PlatedPartners & Recognition
From Beirut to London, Muscat to Lyon — the properties, ateliers, and houses where the studio has built menus, brigades, and signatures.
“Walpole Power List 2026 — recognised among British luxury’s leading culinary voices.”
Chef Martin restructured our entire bakery menu from scratch. Within three months of launch we were selling out of croissants by 10am every day. The ROI on this consultancy paid for itself in the first season.
We were struggling with consistency across our production kitchen. ChefM came in, redesigned the workflow, trained our team, and set up SOPs we still use today. Professional, practical, and deeply knowledgeable about the GCC market.
From day one the team understood our vision — a premium afternoon tea concept for a local audience. ChefM delivered a full menu, supplier list, and staff training programme. We opened on time and above expectations.
Tell us what you're building and where you are in the process. The studio takes on a small number of engagements each year; we'll respond either way.